An immersive multiroom journey connects guests with soccer star Lionel Messi like never before.
Produced, created and designed by Primo Entertainment and Moment Factory, The Messi Experience is a ticketed touring attraction inspired by the life and career of soccer legend Lionel Messi.
I was the lead mult-media director & the show director. I also directed the shoot with Messi and the motion capture shoot to create a digital double of Messi in CGI.