Aura : Grace Cathedral & Saint Roch Church

Created by Moment Factory AURA marks its third and forth destination in the acclaimed series and its first edition in the San Francisco and Quebec City. As the show director for the project at Moment Factory, I led the creative vision across both canvases and developed a flexible, scalable format that can be seamlessly adapted to diverse architectural environments. The concept is also currently presented in the historic Saint-Roch Church.

Rooted in San Francisco’s spirit of openness and diversity, and inspired by California’s natural beauty, this evening multimedia experience reimagines Grace Cathedral’s stained glass windows, soaring arches, and cultural symbols. Through orchestral music, vibrant projections, and luminous storytelling, AURA transforms the cathedral into an immersive journey that evokes awe, reflection, and connection across generations.

The experience also features a collective interactive moment designed to bring audiences together in a shared, luminous ritual, as well as a custom AI selfie filter inspired by the cathedral’s iconic stained glass—inviting guests to carry a piece of the experience with them.

Created by Moment Factory 

Show director : Karl Rhainds